Monday, April 18, 2011

Morocco tour sees youthful enthusiasm, hope

MEDA supporters from Texas to Ontario recently witnessed Morocco’s past, present and future as part of a tour organized with TourMagination. On the 12-day tour, they met some of the 9,000 youth who are cultivating hope for their own future through MEDA Youth Invest’s 100 Hours to Success training project.
100 Hours provides basic life skills plus an understanding of finance and business – how to start and run a business, budgeting, marketing and access to financial services to encourage savings and the wise use of credit.
In a country with a population of 34 million and a median age of only 25, 60% of the country’s unemployed are young people. YouthInvest is helping to address this huge social problem.
The group had the opportunity to see how 100 Hours really can change a life – meeting young people in business – all with youthful enthusiasm fuelled by a new self-confidence and new skills learned in the program.
“The hope came through loud and clear,” note Agnes and Frank DeFehr of Winnipeg, MB.
“What we saw was powerful,” said Yvonne Miller of Chicago, IL. “My favourite part of the trip was getting outside the city to see what real life is like and how real people are benefiting from the project. I am very grateful for the opportunity to see this work.”
Bev and Jane DeKay of London, ON, met “one young woman who had set up a real estate office – created herself a job – and had several family members involved – so the project is not just helping her, but her whole family.”
Visiting a training session in a small town east of the Atlas Mountains, Agnes and Frank said, “The students were very excited about what they were learning – money management and access to loans.” Bev and Jane were impressed by the instructor and the youth. “We couldn’t understand the language, but we thoroughly enjoyed the class.”
Agnes and Frank liked “the combination of seeing the MEDA project and sightseeing, too, to get the history, culture and how people actually live.”
An estimated 50,000 youth will build economic prosperity through the five-year project, which is funded by The MasterCard Foundation and MEDA supporters. “You see lots of young people everywhere,” says MEDA’s Bob Kroeker, who co-led the tour with Audrey Voth Petkau of TourMagination. “It really underscores the need for our work there.”
Join an upcoming tour!

Agnes and Frank DeFehr, Winnipeg, MB: "YouthInvest inspires hope for youth"
Agnes and Frank DeFehr of Winnipeg, MB, were part of a joint MEDA/TourMagination tour to visit Morocco Mar 25-Apr 5, 2011. The group saw how MEDA’s YouthInvest program is helping thousands of youth find new hope and peace. Here are their impressions of the tour:
“We started the tour at the MEDA office, meeting project staff, including field director Adil Sadoq, who gave us a passionate introduction to the program and staff.
“We visited a classroom in a small town east of the Atlas Mountains being held in a community centre. There were about 25 students, and they were very excited about what they were learning about money management and getting access to loans.
“We especially enjoyed going into villages, where we met a young shop keeper who is doing quite well selling small appliances, and we were pleasantly surprised at the quality of goods he had in stock. We also visited young women making carpets and sewing beautiful garments for weddings and other occasions, as well as every-day clothing. They were very proud of what they were doing, and the seamstress was especially proud of the sewing machine she had bought with her earnings.
“Morocco has some spectacular scenery – the mountains, the sea coast – it was beautiful: the greenery, red soil and the architecture of the mosques and other buildings – all crafted out of wood, plaster and tiles. At a casbah (citadel or fortress) high up on a hill, we stopped to enjoy tea while overlooking the valley. We liked the combination of seeing the MEDA project and sightseeing, too – you get glimpses of the country’s history and culture, yet also see the grassroots and how people actually live.
“YouthInvest inspires hope for youth – the hope came through loud and clear.”

Bev and Jane DeKay of London, ON, pictured here with Yvonne Miller of Chicago, IL, also were on the Morocco tour:










“This was our first time in Morocco and TourMagination did a good job of showing us the sights and sounds of Morocco, with a good cross section of the country. The traffic in the cities is something else: The roads are crowded with push carts, carts being pulled by donkeys, bikes, cars, taxis, buses and people – it’s something to see. You have to be careful when walking.
“Field director Adil Sadoq was very enthusiastic in explaining how the project worked. We visited a classroom with young people eager to learn how to present themselves to help get started in work. Their teacher was doing an excellent job of encouraging class participation. We couldn’t understand the language, but we thoroughly enjoyed the class.
“At most Moroccan banks you need $100 to open an account, but through project partners, YouthInvest participants can now open an account with just $10. This is important to encourage savings and help young people to be able to provide for themselves.
“Youth in the project are very optimistic and happy with how things are going. One young woman had set up a real estate office, creating herself a job. She had several family members involved – so the project is not just helping her, but her whole family. Another student’s father was helping her set up a bed and breakfast business.
“We were excited to get right into local homes, and found the people are quite friendly and immediately want to serve tea to their guests. The hospitality was first rate!”

Yvonne Miller of Chicago, IL:
“This was my first time to Morocco or on MEDA tour, although I have been to Egypt. I loved visiting the MEDA staff and clients and seeing how microloans work.
“We met a store owner who took the 100 Hours to Success training. He felt it had helped him set up a successful kitchen wares store – he learned how to run a business and how to relate to customers.
“In one village we saw students in a YouthInvest classroom full of enthusiasm and interest. It was inspiring to see how they want to learn, to make a difference in their communities; it was a very powerful experience.
“My favourite part of trip was seeing real people benefit. We had a nice balance of seeing Morocco’s urban and rural areas and saw what real life is like. I came home thinking a lot about the young women we met and wondering how they will apply what they have learned.
“We went into the homes of young women who have obtained loans through the project. One was knotting carpets; another was sewing with a knitting machine and a sewing machine. She was making traditional garments and fine wedding garments. It was a family enterprise – dad takes her wares to the souk (market) to sell and her mother contributes by making wool throws and carpets.
“What we saw was powerful. MEDA’s field director, Adil Sadoq, did a good job of explaining the program and how it works. We clearly saw the impact and enthusiasm for what was being offered. I am very grateful for opportunity to have seen this work.”

Support MEDA's YouthInvest program and see how 100 Hours can change a life!

Tuesday, November 30, 2010

Tour Morocco with MEDA and TourMagination














MEDA in Morocco:
Mar 25-Apr 5, 2011


Join Bob Kroeker of MEDA and Audrey Voth Petkau of TourMagination to visit Morocco - a country of legends where vibrant cultures and faiths meet and ancient history is preserved.

See how MEDA's YouthInvest program is helping thousands of youth find new hope and peace.

Thursday, October 28, 2010

Moroccan youth learn, earn through YouthInvest training

Young people in Morocco are starting to realize their hopes and dreams through MEDA’s YouthInvest program. In one year, 1,480 youth have completed the program’s 100 Hours to Success, which provides training in life skills, financial skills and entrepreneurship. Another 700 are now enrolled in the program.

A recent survey of participants shows youth are beginning to understand the importance of savings. Half plan to use their savings to start or grow a business, buy equipment or further their education. More are now working, income levels have started to increase, and they’re better prepared to enter the workforce. They’ve become more employable, and more conscientious.

Survey highlights:

  • 96% now have a savings account, vs. 19% before entering the program
  • 75% would not have opened an account were it not for the program
  • 25% of program youth are now involved in apprenticeships
  • 170 youth have accessed loans, with an average loan of $1,300
  • Family, friends, teachers and employers have noticed positive changes in attitudes and behaviors
  • 90% report the program has helped them move toward reaching their goals
  • 100% would recommend the program to a friend
  • 25% are now working, vs. 13% before entering the program
  • 15% increase in incomes since entering program

Want to witness MEDA’s impact for yourself? Join Bob Kroeker of MEDA and Audrey Voth Petkau of TourMagination for a MEDA in Morocco tour Mar 25 to Apr 5, 2011! Visit http://www.tourmagination.com/ for details or call 1-800-565-0451.

For more stories from MEDA’s YouthInvest project, go to http://www.100hours.meda.org/

Monday, September 20, 2010

Building confidence – times 2!

Abdessamad and El Mahjoub, 23-year old twins, are single students. They live in Ouarzazate, a small town in the southeast of Morocco.

They heard about MEDA's 100 Hours to Success training program through outreach sessions led by trainers from MEDA partner AESD.

Before the training program, Abdessamad, left, lacked self confidence. He preferred solitude to avoid the mocking eyes of his classmates, and he could not handle his emotions. El Mahjoub was also pessimistic and aggressive.

The two brothers work as photographers for wedding parties each summer to help finance their education, but they couldn't keep customers as they didn’t know how to behave with them.

Now after the training program, Abdessamad is more self confident and easily makes friends in class; he also is less obstinate than before. El Mahjoub also has changed: He can manage his money, and has opened a savings account because he knows the benefits of having savings.

Both are now satisfied about themselves. Their parents are proud of them, and their teachers say they have noticed an increase in their self confidence and an improvement in their grades.

El Mahjoub and Abdessamad plan to start a small business – a photography lab, and they are producing a video on early marriage of girls in their town.

Thursday, August 19, 2010

Rasheed makes strides with YouthInvest training


Rasheed, a 22-year-old student, is single and lives with his family of eight brothers and sisters. In his situation, living in a large family is not easy, especially when he has to work in order to meet their needs.

After school Rasheed works as a grocer. He sells food in a small shop, but because of his age and his lack of experience, he could not manage his small business, he did not know how to behave with his customers and how to manage his store to make it attractive. He also had problems with simple finances – for example, how to calculate profit and loss.

Since the 100 Hours to Success business training that Rasheed received with MEDA, his behavior with his clients has changed: He welcomes them with a smile, and presents his goods in an attractive manner.

He began to plan his business by drawing up a table of his income and expenditures and he calculates his profit margin.

He has also taken a loan of 8,000 Moroccan dirhams (about $940 US) from Al Amana, a MEDA microfinance partner, to manage his store and to add new merchandise.

He has opened a saving account in which he deposited 3,000 MDS (about $350 US) that he earned from his business.

Rasheed's now has a more flexible attitude towards his customers, which allows him to build better relationships with them.

He studies his competition to keep his prices in line with his competitors.

"The training program offered by MEDA Morocco helped me enormously to improve my business and also to increase my grades," notes Rasheed. "Now I feel proud of myself."

Wednesday, July 21, 2010

Moroccan meals a delight for the senses


This week, Jennifer Harley of MEDA's financial services area reflects on her recent experiences traveling in Morocco.

Every meal in Morocco is a delight for the senses. It is a pleasure to enjoy the spread of eclectic cultural influences: couscous from the Berbers, the Moorish mix of nuts, fruits and meats, and the unmistakable oils of the Mediterranean coast and the Arabic peninsula.

The markets in Casablanca are teeming with delectable treasures from all corners of the country and the scent of cinnamon and cumin is seemingly in the air no matter where you go. There’s also something very exotic about stalls filled with spices, both ground and whole, and about the sight of large jars of saffron worth more, per ounce, than gold.

During my visit, though, I discovered that food in Morocco is not only delicious, but also fun to eat. Lunch is the biggest meal of the day in Morocco, a time for families to be together away from the heat and strong mid-day sunshine.

Dining is always communal, and in many small cities and towns, no cutlery is offered. Most of the time, I used my hands and the fresh crusty white bread to dip into the large bowl of spiced stew in the middle of the table. The bread also acts as a vehicle for the homemade olives and cold beet salads.

Customarily, guests in a Moroccan home are offered far more food than they can possibly eat as a show of hospitality, which can be a little overwhelming at first – but luckily, most homes have dining rooms complete with well-cushioned benches, just in case you doze off satiated.

Wednesday, July 14, 2010

Surveys will show client impact

Leah Katerberg of MEDA was recently in Morocco for the annual survey of YouthInvest clients and partners.

The survey will help us measure the impact of our work with youth through the program. We'll share highlights of our findings at a later date.

"This picture," reports Leah, "is of the Kasbah Taourirt in Ouarzazate, constructed in the 19th century. Kasbahs were originally built as fortified towns and now represent the 'old' part of many modern Moroccan cities."

The Taourirt Kasbah was owned by the el Glaoui clan, which controlled a major caravan route to West Africa. The kasbah, located at a strategic junction of the caravan routes, was highly important during the 1930s, when the el Glaoui powers were at their peak. The palace has close to 300 rooms and more than 20 riads, or gardens.